Promote and build your brand at London Gatwick
Working with Global - our trusted media partner, and the largest owner of airport media in the country - you can reach over 46 million passengers a year and achieve increased revenues and higher brand pull-through; with your adverts potentially affecting real-time decision making whilst generating high impact brand awareness.
London Gatwick can also support you to deliver more timely promotions via our digital exchange platform, identifying different audiences and allowing you to target activity more effectively. Focus on the right kind of people, at the right time by effectively ‘buying a certain type of audience’ and catering your activity by day of week and time of day.
For more information about advertising your business at London Gatwick, please contact our advertising partners Global directly.
London Gatwick is the second-largest airport in the UK and the busiest single-runway airport in the world with 46 million passenger per year. By working with London Gatwick and Global, you will be placing your brand in front of this valuable, international audience.
Driving brand awareness in terms of both having presence in the terminal, and the offering, is beneficial in driving consideration for you brand.
London Gatwick’s passengers are upbeat and receptive shoppers and diners, with a high percentage being influenced by the advertising in and around the airport.
Advertising in the airport opens up direct opportunities for your business, not only that, it will open up further free of charge opportunities with us, such as inclusion in campaigns, social media posts, featuring in graphics on our website and on screens in-airport.
Objective, Boots, increase Soltan product sales:
Boots wanted an efficient and effective way to reach consumers at airports during the busy summer travel season and increase travellers’ awareness of Soltan products and drive footfall to the Airport stores.
Expectation:
In order to deliver the right message to our consumers, Boots activated a dynamic DOOH campaign across our Airport D6 network that used flight data to trigger relevant creative and drive people into store.
Results:
+5% Increase in sales of Soltan products compared to 12 control airport stores
+10% Average footfall uplift* (Footfall into stores was measured by the StoreBoost sensors in store)
The dynamic campaign drove footfall and increased product sales.
Objective, support new F&B outlets at London Gatwick:
o support the success of new Food and Beverage outlets at London Gatwick, a survey, with over 1,000 respondees, was commissioned to better understand awareness levels of retailers and outlets.
Expectation:
Driving brand awareness in terms of both having presence in the terminal, and the offering, would be beneficial in driving consideration.
Results:
Retailers who invested in advertising benefited from substantially increased awareness vs those that didn’t – including those located in similar parts of the departure lounge.
Furthermore, this gap in awareness levels increased even more so at those times of day when customers didn’t necessarily expect outlets to be offering what they want (i.e. breakfast, afternoons and evenings).
For more information about advertising your business at London Gatwick, please contact our advertising partners Global directly.
With 23.9 million annual connections to our Wi-Fi network in 2023, your brand has a unique chance to engage a dynamic and diverse audience. Powered by Virgin Media, our Wi-Fi portal is the perfect digital canvas for your advertisements, offering a captive audience eager to discover new products, services, and experiences.
All placements also come with a custom landing page through which you can drive direct action, subscriber uplift or deliver a high impact offer.
